AP42 mastery of new marketing produces campaigns that get noticed, remembered, shared, and acted upon.
CES 2009
AP42 created a cohesive and attention-getting booth design for SanDisk's presence at the 2009 Consumer Electronics Show in Las Vegas. Incorporating SanDisks new brand identity, we created interest and entertainment, communicated leadership, quality and innovation, and provided strategies to engage the attendees and provide the environment to encourage sales.
Our booth design engaged the attendees to participate in a “Rock Band” competition, enticed them to explore the booth, and see SanDisk product benefits through flash demos. The result: the SanDisk booth was awarded “Best in Show” from Event Magazine.
Design
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