Everyone gets excited about the latest marketing tools like social media, augmented reality and chrono-synclastic infundibula.

We do, too.

But new tools in inexperienced hands seldom yield the best results.

Which is why we founded AP42. We’re a team of wickedly-smart, experienced marketing pros who do all the stuff you’d expect an agency to do. Plus all the new stuff. Vintage meets vanguard. There’s an old saying that when all you have is a hammer, everything looks like a nail. Well, we’ve got a full tool kit. And we know how to use it.

Which means that we will always recommend the right marketing tool for the job. (And why we have 42 in our name.) So the ultimate answer to “what we do” is “everything.” But it’s what you do with it that counts. And we’ve done some really good stuff.