Imelda Alejandrino brings with her over 20 years of producing result-driven and award-winning work as both an art director and creative director. As the founder and chief evangelist behind Alejandrino Partners, she has led the charge by forming a top quality team driven by a successful combination of creative quality, strategic focus and client services. It’s a business model that has enabled her to maintain successful relations with a veritable Who’s Whos of leading brands: LeapFrog, Roche, Puritan Bennett, Genesys, Alcatel Lucent, Chevron, Wells Fargo, Jelly Belly Candy Company, Jose Cuervo, Pacific Bell/SBC, PeopleSoft, San Francisco Opera, Cisco, Siemens, PG&E, Westin Century Plaza, and countless others.
Imelda's garnered Gold & Best In Show Awards from the American Association of Advertising Agencies (ADDYS), The San Francisco Show, the San Francisco Ad Club and International ECHO Awards. She is on the board of the San Ramon Arts Foundation as VP of Marketing, a parent volunteer on the Special Needs Committee and the Community Advisory Committee for the San Ramon Valley School District.
In 2010, Imelda was named a Woman Entrepreneur of the Year by Women's Initiative for Self Employment, one of the largest microenterprise training organizations in the country.
Steve has applied new models, methods and technologies to business solutions since 1981. As a software engineer he developed Internet-based factory automation systems at Teradyne, and was the founding marketing director of Kinetics, which provided the first commercial Internet connectivity products for the Apple Macintosh. As Kinetics became part of Novell, Steve was the general manager of Novell's desktop products division, overseeing a staff of 150 engineers and product marketers.
With the birth of the Web as a marketing medium, Steve co-founded Clear Ink, one of the original digital marketing agencies. He has led online strategy development for all of Clear Ink's clients, including Autodesk, Sun Microsystems, HP, Cisco, Philips and 21st Century Insurance. In addition, has been responsible for ongoing research and development of new models, methods and technologies for digital marketing and business communications!
Gary is a 20-year veteran of the advertising and branding industry. Working for blue-chip agencies such as Foote, Cone & Belding; Ketchum; and Hal Riney & Partners, Gary has led the development of effective creative work for Frito-Lay, SC Johnson, Hunt-Wesson, Restoration Hardware, and See's Candies, among others. Gary was also Director of Branding and Communication for the California State Automobile Association, where he helped lead the development of the new national brand identity for AAA. A self-defined "Brand Wonk," his brand strategy clients have included Kaiser Permanente, Raley's Supermarkets and CheveronTexaco.
Gary holds an MBA cum laude from the University of Michigan and a BA in English, Marketing and Theater from Michigan State University.
Brian Peck has been a leader in online, database and direct marketing for over 20 years. He has held management positions at the Sara Lee Corporation, The Sharper Image, Design Within Reach, Clear Ink Advertising Agency and Wells Fargo. He has consulted with companies such as GTE, Oracle, Salesforce.com, Aspect Communications, NCR, and Beren Shoes. He has spoken at the DMA convention and was on the faculty of the DMA Certification Program in Northern California.
Ingrid is the founder of buZZgen, a full service online marketing company. Ingrid’s expertise is sought after by both ad agencies and direct clients alike. Her main focus is developing and managing successful strategies for clients ranging from luxury travel to network security devices. Prior to starting her own business, Ingrid was the Director of Media and Analytics at Clear Ink, a digital marketing strategy and services company. At Clear Ink, was responsible for developing online media & marketing strategies for clients such as Autodesk, Bell Sports, 24-Hour Fitness, John Muir Health, Patelco, Fair Isaac and many more.
Jan Erich has about ten years of Art and Information Technology experience particularly in the field of Web Design, System Development and Multimedia Arts. During his early years, he developed his strong visual design experience both in Digital and Fine arts by joining regional and national art competitions. He also worked on Computer Applications and Systems built using various Open-Source and Commercial technologies. He enjoys technical challenges, problem solving and exercises his programming skills in diverse projects and in a balanced and creative way - coding, photography, writing music and playing instruments. Jerich has a Bachelor’s Degree in Information Technology w/ units in Education.
For several years, Dorothy has been exposed to the Marketing and Design Realm of Manila. She has worked for Nestlé Philippines as an in-house Graphic Designer and was in charge of below-the-line projects and a number of resources for above-the-line projects for the brands Alpo, Nestea, Nescafé, Coffeemate, Nesvita and Nestlé’s line of breakfast cereals.
Various accounts she worked with throughout her years in the field are American Express, Honda, Ajinomoto, Techno Marine and Far Eastern University.
Dorothy holds a Bachelor Degree in Arts, Major in Multimedia Arts from De La Salle – College of Saint Benilde and continued mastering her expertise through various diploma courses at Philippine Center for Creative Imaging.
The career paths of senior partners Imelda Alejandrino, Steve Nelson, and Gary Peare have intersected several times before coming together again to form AP42 in 2010. All have had long and storied careers in the worlds of design, technology, advertising and strategy, and have now merged their talents into a truly integrated marketing agency, fine tuned for the world of new marketing.
