Pivoting does not always mean changing the whole company. Oftentimes, a company only has one important problem that needs to be addressed, and only requires one aspect of the company to changed. Below are some examples of pivoting...
Email providers are becoming increasingly vigilant in scanning emails with subject lines and content referring to the coronavirus. We're sharing a 9-tip guide with you on drafting sales emails based on Jill Konrath's methodology. Jill creates fresh sales strategies that actually work in today's business environment. I'm a big fan and tip #6 has increased my email responses.
Less competition = more market share. Let’s put the bad news on hold for a second and talk about the good news. The good news is that this is a unique opportunity to pivot your business and adapt to the “new normal”. Here are some tips to help you come out on top during this pandemic:
Imelda Alejandrino, CEO & Creative Director of AP42, was awarded the 2018 WBE Advocate of the Year. The award was presented on December 12 at the WBEC-Pacific New Method Conference in Seattle. The award was presented, along with others, to accomplished women business enterprises for their work in the WBEC-Pacific community and business accomplishments. Janice […]
It’s that time of year again when Pantone releases their 2019 Pantone Fashion Color Trend Report, just in time for New York Fashion Week. Pantone, an X-Rite company and the global authority on color and provider of professional color standards for the design industries describes this year’s palate as “Vibrant without being overpowering, highlighted shades […]
Having a website used to be non-negotiable when promoting your business. Then your site had to be mobile friendly. Then you had to have a formal/automated email strategy. Now a company of any size needs a video to establish trust and authority and that video needs to be “snackable” as our CEO, Imelda, describes it. […]
The title of this post was found by searching “one-liners about electricity” on the web. It actually speaks in a way to the changing relationship between utilities and their customers. Utilities cannot assume they can keep customers pleased with their service just by keeping on what’s plugged in. The industry must find creative and effective […]
Oh my! It is a cliché we’ve all heard before: “Technology changes everything.” While that holds true for everything, a corollary (or caveat) to this phrase is often ignored. Technology doesn’t change everything instantly. The Gartner Hype Cycle wonderfully illustrates this idea and has been rather accurate in forecasting technological trends. According to the Gartner […]
Our CEO Imelda Alejandrino and Social Media Manager Alexander Salazar recently went to Sacramento to participate in the 9th Annual Legislative Summit of the CalAsian Chamber of Commerce. They networked with fellow Asian business people and advocated for small businesses across the state through visits to various legislative offices. Here are some pieces of legislation […]